Dare Marketing

Dare Marketing

Experience. Innovation. Creativity. Common-sense.

 

A daring combination for creating highly-effective sales and marketing functions on sensible budgets

Truth or Dare

What's your marketing conundrum?

Finding Customers

  • How much of your marketing is designed to generate leads?
  • Do you know what different leads look like for your business?
  • Do you spend too much time on “red herring” relationships?  
  • Do you understand the make-up of the marketing relationship framework and what that means for your sales and marketing process?
  • Do you understand your entire sales process and where customers come from?

Closing Sales

  • Are you investing time in speaking to the “right” people?
  • Is your sales funnel filled up with tyre-kickers?
  • Does your marketing strategy have a process to embrace both; in a time and cost-efficient manner?
  • Do you look for ways to sell more to existing customers or get them to buy more often?

Unique Marketing

  • Do you only use one route to market?
  • Do you copy and paste competitor strategies because you’re not sure of your own plan?
  • Do you create loads of content, but you’re not sure why and what it does?
  • Are you losing valuable budgets to invisible expenditure or habitual activities?

Manpower

  • Do you struggle to get your marketing plans off the ground?
  • Do you have anyone in house who’s responsible for marketing? (Maybe you do, but they’re too busy doing other things)
  • Do you have a small team who need a strategy, direction and even a little training?  
  • Do you need help managing your social media, website or newsletters?

Let's be Honest!

If you don’t know the answers to the questions above, it’s ok. You’re not alone. You probably have a dysfunctional sales and marketing process that’s happened as a result of one or more of the following:

If this sounds like you. We can help. It starts with a simple phone call where we will discuss your specific issues. 

This is then followed up with a free one-hour consultation, off the back of which, we will create an outline strategy for you. 

 

And when we start working together, the first 3 months are at a reduced rate. 

 

We want to get to know your business – inside out. But we don’t believe in learning on your tab.

  1. You’ve lost sight of the big picture by getting stuck in the weeds – the small details.
  2. You’ve become so focused on tomorrow, next week and next month that you’ve forgotten the actual strategy.
  3. You’re still rolling out the same sales and marketing activities you were 5 years ago, not sure if they really work, but too scared to change in case they do.
  4. Your marketing plans are influenced by what your competitors are or aren’t doing
 
 

 

Founding Your Business

We develop unique and innovative solutions tailored for every client

Expanding Your Business

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Optimizing Your Business

We develop unique and innovative solutions tailored for every client

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What do we do?

We do everything for you. As your marketing team or as a part of your existing team. No two strategies are the same, but here’s just a snapshot of what we might undertake for you:

Market Research & Analysis

Strategy Creation

Account Management

Understanding who is the customer and who isn't and how to manage both

Database Development & Pipeline Dynamics

Lead Nurturing & Marketing Automation

CRM Strategy & Implementation

Creating dynamic content that excites, sells and searches

SEO & Content Creation

Neon Globe where communities are brought together and brands are amplified

PR & Social Media

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Design & Branding

A Daring Approach

We develop unique and innovative solutions tailored for every client

We don’t live in a one size fits all society. But, the reality is that businesses around the world still behave as if we do. Marketing efforts are led by activities, not strategies. “We must be on Facebook, we need a PPC campaign, how can we build our influencer network”. And, the more methods there are to go to market, the more disconnected it all becomes.

 

Do you Dare to be different? 

At Dare, we focus on the goal and we create the strategy. If that strategy requires PPC to achieve the goal – great. But we don’t let tails wag dogs here. 

The D.A.R.E Methodology

Cultivate a relationship. Establish rapport. Build trust. Drive engagement.

Unfortunately, this is where many businesses get it wrong. They set off on the wrong foot. In order to develop a relationship, you need to focus on three things:

 

  • Trust
  • Understanding
  • Benefit

 

We design your business, marketing, and communication strategies around this core basis. 

We don’t live in a one size fits all society. You need to adapt your message, your offering and the channels you choose to use. When you skip this key step, you’ll create myopic, “me too” strategies that look just like something your competitors are doing.

We use our extensive experience and insights to ensure you’re talking the right language to the right people at the right time.  

Research is often seen as something we do at the beginning of a project. The reality is that things change, trends evolve, opportunities present themselves. You need to be evolving too and to do that you need to keep a constant review of what you are doing and whether it is still relevant. 

 

We conduct ongoing research throughout our relationship with our clients. We keep our finger on the pulse and ensure that we hang on to the old as long as it’s good and move on to the new as soon as it’s better. 

What do you do to excite your prospects and customers? Are you giving them something to talk about – boast even? We live in an age of self publishing where the need for content is unrelenting.

 

We use this to your advantage. Our plans look for ways to turn insignificant moments in the research consideration and decision stages in the sales process into content that drives word of mouth. 

Testimonials

Ready to take your business to the next level?

Reach out to us today and get a complimentary business review and consultation.